माँ जैसी कोई नहीं

जीवन की भरी दुपहरी में बरगद के छाया जैसी माँ,

     दुःख की काली बदली में रिमझिम सावन जैसी माँ!

गम की जो थोड़ी धुप पड़े आंचल की छाया देती माँ,

     मेरे सारे रंजों गम को अपने सर ले लेती माँ!

जीवन की भरी दुपहरी……………………………..

मेरे गम से गमगीन रहे मै मुस्काऊ तो हंसती माँ,

     बिन कहे सभी सुन लेती है जैसे मन में बसती माँ!

पहले मारे फिर खुद रोये चोट मेरी खुद सहती माँ,

     बेसन की सोंधी रोटी पे  खट्टी चटनी जैसी माँ!!

                                             By- Deepak Pal

Got my job as an eMarketing Executive in Vinove

I should write this post earlier, but i just can’t because of my busy schedule. Actually I have a good news which I want to share with you. I have joined Vinove Software and Services as an eMarketing Executive on 10th may 2010. I hope that this firm will enhance my skill in same field. According to Linked in profile of the company Vinove is: “Vinove Software and Services is a high spirited, dynamic young firm that specializes in cutting edge web services and solutions. Having been in the industry for over 5 years, we have mastered the trade of web services and are now one of the top Indian firms that offer a diverse spectrum of web services and solutions to help our clients meeting their business needs on time and within cost-effective parameters.” Please wish me luck to do my best with Vinove.

What to do for better conversion?

Some ways to increase conversion rate of a website

If you have a site and it has doing well in search engines. There are enough visitors on your site but still conversion is less than expected. Its really a matter to worry about, your all effort can be useless without good conversion. You have a question on your mind at that time “What to do for better conversion?” I tried to nail the root of this problem and found some very common things to do for right optimization. I decided at the very moment to share these things with you all. Hope you will enjoy these points.

Problems for which a visitor leaves a site:

• Confusing navigation
• Slow load time for images and graphics
• Long time taken to accomplish task (Example: payment system delay)
• Frequent errors on site
• Broken links
• Look and feel of a site

For Better Conversion you can do:

• Give different packages for different customers
• Make them feel secure while buying your service
• Affordable service (competitive pricing)
• Eye shooting website
• Convincing content
• Prove that you are best in the industry
• Communicate with customer (Live Chat etc)
• Engage them on your site (content)
• Building customer confidence to buy
  • Different pay options
  • Installment pay
  • Warranty for service
  • Discounts

Some elements on site which enhance conversion:

• Testimonials from clients
• 3rd party logo(Merchant certified etc)
• Logo of good sized and reputed companies you worked for (Featured clients)
• Contact Information
• Good images
• Product or service overview
• Merchant guarantee
• Service specific description
• Rating and reviews of product or service
• Toll free phones
• Certification from authorities related to business (Google Adwords Certified and Analytics certified etc)

I hope these things will help you in making better conversion. We’ll meet soon on a new topic.

– Deepak Pal