Some ways to increase conversion rate of a website

If you have a site and it has doing well in search engines. There are enough visitors on your site but still conversion is less than expected. Its really a matter to worry about, your all effort can be useless without good conversion. You have a question on your mind at that time “What to do for better conversion?” I tried to nail the root of this problem and found some very common things to do for right optimization. I decided at the very moment to share these things with you all. Hope you will enjoy these points.

Problems for which a visitor leaves a site:

  • Confusing navigation
  • Slow load time for images and graphics
  • Long time taken to accomplish task (Example: payment system delay)
  • Frequent errors on site
  • Broken links
  • Look and feel of a site

For Better Conversion you can do:

  • Give different packages for different customers
  • Make them feel secure while buying your service
  • Affordable service (competitive pricing)
  • Eye shooting website
  • Convincing content
  • Prove that you are best in the industry
  • Communicate with customer (Live Chat etc)
  • Engage them on your site (content)
  • Building customer confidence to buy
    • Different pay options
    • Installment pay
    • Warranty for service
    • Discounts

Some elements on site which enhance conversion:

  • Testimonials from clients
  • 3rd party logo(Merchant certified etc)
  • Logo of good sized and reputed companies you worked for (Featured clients)
  • Contact Information
  • Good images
  • Product or service overview
  • Merchant guarantee
  • Service specific description
  • Rating and reviews of product or service
  • Toll free phones
  • Certification from authorities related to business (Google Adwords Certified and Analytics certified etc)

I hope these things will help you in making better conversion. We’ll meet soon on a new topic.

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